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• You just launched a new membership site.

• You simply took some of your existing content - blog posts, previously created camtasia videos, bonus PDF reports, articles you wrote for SEO, mp3 recordings from interviews - and quickly slapped them all on a wordpress blog.

• It took you less than 10 minutes¹ to install the "Made For WordPress" membership script "DigitalAccessPass" that works like a dream with wordpress.
  
  All you had to do was upload files and activate the WordPress Plugin.
  
  Of course, you could have had it installed for free by the developers. But you were too excited and couldn't wait to launch your membership site. So, at 2:37 AM in the morning, you just went ahead, downloaded it and and installed it yourself in minutes.

• You then quickly set up how the content and emails should be gradually released to your members:
  
  Day #1: blog post1 + video1.flv + podcast1.mp3 + bonus1.pdf
  Day #7: blog post2 + article.pdf
  Day #21: report1.pdf
  Day #28: video2.flv + bonus-for-month2.mpg
  Day #32: (Month 2 content) ....
  Day #39: ....

• Just like that, you now had a fully-automated membership site! You then sent out an email blast using the Bulk-Mailer Module feature of the membership script, to your not-very-big list of 647 people, and went to bed.

• When you woke up in the morning, you had 37 new members (a 5% conversion rate), each paying you just $9.97 per month.

• So your under-achieving blog that made a whopping $13.83 the entire last month from Adsense, pocketed you $368.89 in JUST ONE NIGHT.
  
  That was an extra $355.06 overnight. Not bad for a couple of hours of work.
  
  (A whopping 2,567% increase in revenue!)

• And this was after just only one email - and one night. And to think that this was just the beginning!

• And using the built-in Affiliate Module, you set up affiliate commissions of $0.50 per lead and 50% per sale. And because every member automatically became an affiliate and got their own affiliate link, every member quickly started promoting your site to their list.

• And thus you set in motion a revenue snowball. And then you forgot all about it.

• And ever since, your membership software has taken care of the rest: slowly dripping content and emails on your members (drip... drip... drip...), day after day, week after week, month after month.

• The content-dripping makes it appear that you are creating content fresh for your members, month after month.

• Your members start to feel they are getting way more value for their money. So they start promoting your site more passionately, which brings in more members, which results in more affiiates... and thus keeps rolling the snowball...

• And on the rare occasion that someone cancels their membership, the software makes sure that they don't get access to future content.

• And even those who canceled, are extremely thrilled to find out that they can continue to access content that they had previously paid for.
  
  This alone makes you a hero in your subscriber's eyes - a class-act, someone who didn't cut them off and hang 'em out to dry just because they stopped paying.

• So even after cancellation, they continue to have access to their account, previously paid content, and even their affiliate link. Which means, they continue to promote your web site and keep earning commissions.

• And because everything is automated and humming along smoothly, you start getting back an incredible amount of time that you would have normally spent on just managing your content and your members! But now, the membership software has relieved you of all that headache!
  
  And you are now able to spend more time creating relevant and useful content. And your members continue to get such high value from your content, that they wouldn't even dream of canceling their membership. So they continue paying you month after month, and your member retention rate really goes through the roof!

• And the membership software continues to protect you and makes sure that frauds don't get to simply download all of your content within hours and then run! The membership software is "rogue-proof". They can't even access Week #2 content or Month #2 content until they've paid and have been in your system that long.

• Everything has finally fallen into place, is working with minimum involvement from you. And this in turn allows you to focus on adding more content, creating more value, and making your members not just happy, but absolutely ecstatic!
  
  

"Impossible", you think?

That's because you haven't seen DigitalAccessPass (DAP) yet...

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The key is to be able to quickly and painlessly launch a membership site.

You should be either able to use your existing content, or be able to effortlessly create and protect new content as your membership site grows.

Know how easy it is to launch a blog using WordPress in just a few minutes? Now imagine being able to do the same with a membership site: launch a full-blown membership site in 10 minutes!

DigitalAccessPass is to Membership Sites, what WordPress is to Blogs.

DAP will plug seamlessly even into your existing web site - whether it is a plain ol' HTML-based web site, a WordPress blog that you already have and just wish to protect existing content, or whether it is a completely new membership site that you wish to launch.

You already know how easy it is to automate your email marketing by using an email autoresponder. Once you set up the autoresponder sequence, it keeps doing your marketing for months together, without you ever having to manually send out a single email.

Now imagine doing the same with your content.

I call it a "ContentResponder". Set up the sequence of content once - like Blog Post 1 goes out on Day #1, PDF Report 1 goes out on Day #7, Audio File 1 goes out on Day #14 - just like you would configure a pre-written sequence of emails.

And DAP will keep dripping new content on your members day after day, month after month. Completely hands-off.

Set up all of your content ahead of time, and drip-feed members your content post by post, video by video. And the longer your member stays subscribed, the more content she get access to.

And on top of that, make it look like the content is being "freshly written just for them" - just like an email autoresponder makes it look like you just sat down, typed out an email yourself and emailed it to them personally.

Each member only sees content that they are eligible for at any given point in time. For instance, those who have been members for just 1 month will only have access to the "First Month's Content" (even though the content for Month 2, 3 and more has already been created and is already sitting there, ready to be "delivered" when the time comes).

Every additional month that your member stays subscribed, they automatically get access to new blog posts, videos and reports for that month.

This feature works exactly like an Email Autoresponder. So if you have set up a blog post to be available on Day 32, then unless they pay for the 2nd month, and become "32 days old" in the system, then they won't get access to that post, even though you have already "Published" the post. So, even if someone gives them the actual "link" to that blog post, when they try to view it, they will see a message that it is protected, restricted content that is "Not Yet Available" to them.

Your member will NEVER be able to access content that is not yet available to them, or access content that has already expired.

You can basically set up your content to be available only on a specific Date (December 25, 2008), a specific Day (day #32), for a Span of Days (Day 32 to Day 60), or only for a certain Number of Views/Clicks (Pay-per-view).

You don't have to worry about purchasing a separate email autoresponder script or service. The feature is built right in. Simply set it up just like you would set it up on Aweber or Getresponse.

Of course, if you wish to continue using a service like Aweber for their higher email delivery rates, then skip this feature that comes with DAP, and just have all your members also get added to your Aweber autoresponder. So use DAP to drip content, and continue to use Aweber/Getresponse to drip your emails.

Who has the best chance of being your top affiliate?

Your Members, of course!

When your membership site is powered by DAP, every member is automatically enrolled as an "Affiliate".

Affiliates get a personalized, ready-made, "ready-to-copy-paste" affiliate link that they can start using immediately to start promoting your membership site to their list and web site visitors.

So every new member you get is now your sales person who willingly promotes your site to others for a share in your profits.

Give special treatment to your Top Affiliates and JV partners by giving them higher commissions than the rest of your affiliates.

Pay affiliates both one-time or monthly recurring commissions for the life of the subscriber.

Imagine how aggressively your affiliates would promote your products, if you paid them $0.25 for simply sending a visitor who signs up for your free newsletter?

Why waste money on "cold" traffic from AdWords and high per-click costs?

Instead, spend that money on your own affiliates, and pay them for referring free sign-ups to your squeeze page, and skyrocket your list size!

Just like mortgage companies pay up to $25 per "qualified lead", if you knew the lifetime value of your customer, you could easily pay a much higher per-lead fee to get new leads.

Your leads will also convert at a much higher rate, as they are "warm" traffic because your affiliates have already pre-sold them about your product!

Pay-Per-Sale

DAP also lets you pay affiliates either a Percentage (50% of total sale), or a Fixed fee ($20/sale).

And your affiliates can get paid for both Sign-ups as well as Sales.

You can sell unlimited products using DAP.

For example, you can set up 3 different versions of your content: Gold, Silver and Platinum. In DAP, each of these would be a Product.

And each product can have its own set of blog posts, its own set of emails, files, videos and audio - all set up to drip on the member at different times.

You can add the same blog post, video or report to different products.

And a member can have access to multiple products at any given time.

And different members can have acess to different products all at the same time.

If you are like most web site owners, you probably don't have a fancy dedicated server. You are using a "shared" web host that has a limit on how many emails you can send out per hour from your web site- usually something like 200 emails/hour (max).

Now imagine scheduling an email to your 3,000 members.

If your membership software has no way of sending a limited number of emails at a time (Email Throttling), then your host will silently discard all emails that exceed their hourly sending limit.

So, only the first 200 emails get sent. And the remaining 2,800 of your members never get your email.

And what's worse, you won't even know that only 200 of your members got your email - or that the remaining 2,800 didn't.

No wonder you continue to blame the poor response to your emails, on the niche, your web site copy, your offer - just about everything else - because you don't know what the real culprit is: your membership software!

You probably know how most membership sites work - the day you stop cancel your subscription, you suddenly go from being "dear customer" to "stingy sucker".

You get thrown out of the site, you lose access to the affiliate links, and you lose access to all those months of content that you paid for!

DAP lets you put a COMPLETELY new twist on this "screw your ex-customers" policy that most membership site owners have.

Using DAP, your members can now access the content that they paid for, even after they have cancelled their subscription!

Not only that - they retain access to their affiliate link and affiliate revenues. And since you were generous and did not screw them out of all that content that they actually paid for, they can - and probably will - continue to promote your web site, and keep bringing you new members.

And since they can also continue receiving emails from you, you can continue dripping emails on them about new content being added to your membership site, and you can slowly attract them and cajole them and excite them into coming back and becoming a member again.

And now the really cool thing that DAP lets you do is - when your members come back, they pick up right where they left off (and not where all of the other paying customers are).

So if they were a member for 3 months, and cancelled after that, and they came back after 6 months, they join back right where they left off - which is month #4 (and not month #10, where all of those other members are who continued paying you for those 6 months while this member was away).

So DAP makes sure no sneaky customer can cancel in between for a few (say 6) months, come back, and get content from those 6 months for free - which is unfair to those other paying members.

Ok, so you have all this incredible content available for your members.

The problem is, if all of your content is available to be downloaded on Day #1, then...

1. Some jerks will download it all right away and cancel their subscription. Why bother paying month after month when they can download it all in a few days, even before the free trial ends?

2. Most people would not watch a movie if they already knew the entire story, or how it ends. The entire thrill is in not knowing what's coming next.
   
   Now apply the same theory to your membership site. If your members can see and download everything you have to offer, there is no "suspense" or "anticipation' factor any more. So paying you monthly doesn't look so attractive all of a sudden, because they have already seen what's coming.

   It's like "going all the way" on the first date ;-). There is no build-up. No suspense. No promise of "hope". Not much to look forward to.
   
   Know what I mean? You've got to keep 'em coming back for more.

And you can do that only if you 'drip' content on them, little by little.

That way, the longer they stay subscribed, the more content they get access to.

And jerks will not be able to download Month 2's content on the first day. Heck, they won't even able to download Day #2's content on Day #1.

And only DAP has this "content dripping" feature built right in.

You can gently ease your visitors into subscribing to your membership site, by first selling them inexpensive, bite-sized, individual content.

Imagine selling access to a terrific "How To" video for just $0.99 for one-time access.

With DAP, you can set a limit on how many times a video or file can be accessed. Just like "Pay Per View"!

If all of your content is inside a WordPress blog, it makes no sense if your new membership software requires that you take all of this content and add it to some other new proprietary system on a third-party server.

What you really want is for your membership software to work WITH your existing WordPress blog, live and breathe right on your existing web site, and not take over your content or your web site.

With most other inexpensive web site software, you are left hanging from the get-go, because that "cheap" software you just purchased, is "cheap" because the developer simply has no intention of giving you much after-sales technical support.

Most software developers severely under-price their product, because they treat software like you would treat an info-product - where once your customer downloads your report or video, there is no real "on-going support" you have to offer them.

And they end up completely ignoring the cost of providing support.

A software product is not like delivering a PDF report, or a couple of videos hosted on Amazon S3 or hidden away in a password-protected blog post. Nope! Nowhere close.

Support is usually one of the most expensive components of a product.

With powerful database-driven software (like membership scripts), you need help right out of the gates. Installation problems, quirks and configuration issues with your web host, and someone to answer your questions patiently, and someone who won't tell you to "RTFM" (yeah, it means "Read The F'in Manual").

So go ahead, pick up the phone, and call me at 347-992-4212 (NY, EST) if you have any questions whatsoever about DAP. And I will be happy to answer your questions.

And you in turn will get to see that I am unlike 99.99% of other web developers: I am available when you need help :-)

Download DAP - For FREE!

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