Which means, when your buyer hits the “buy” button on your site to become a member, agrees to pays $9.97 or $17 or $27 or $97, whips out their credit card, enters all of the information, hits “Pay”, and now can’t wait to access your product that you have spent so much time and money in marketing it to them …

… in comes 2CO and completely sabotages your entire effort.

Because it could 2CO up to 48 hours to actually put the charge through.

Which means, the payment is in limbo for 48 hours.

As the seller, you won’t get the money for 48 hours.

You’re not even guaranteed of getting the money, because the transaction could be flagged as “fraudulent” based on some crazy internal policies or rules.

On the flip side (and this is worse), your buyer doesn’t get access to the product he just paid you for, because obviously you can’t give them access to your super-duper-product, because you haven’t even received the money yet!

And if after 48 hours, 2CO comes back and rejects the purchase, there is nothing you can do about it.

Now remember, this is not the buyer’s credit card issuing bank that’s saying it’s a fraudulent charge. This is not a chargeback.This is not Amazon (the merchant) who is doing an “internal check” before shipping your product to you.

This is just the stupid middle man – 2CO – based on their “blackbox” investigations, deciding that it’s an invalid purchase.

Which means your buyer who had a valid card, and has money in his account, just got his purchase rejected.

And you were just stripped of a sale.

I would be shocked if any digital or information product sellers are using 2CO at all.

If you are, then please comment below and enlighten me as to how you are going about doing that. Maybe I’m missing something. But most probably, I’m not.

Because when we tested it ourselves making a test purchase, we saw first-hand what a disappointed buyer and an outraged seller would experience.

2Checkout: Fail.