Product Bundling

Any time someone gets access to PRODUCT A (either through direct signup, manual admin add, or purchase), then you can automatically give them access to PRODUCT B. And you can select whether they get PAID access to PRODUCT B or not.

Similarly, when someone is removed from PRODUCT A, you can also tell DAP to automatically remove their access to PRODUCT B.

Very useful for bundling products.

Product Access Automation

User signs up as free user to PRODUCT A.

Later on, user buys PRODUCT B (which is, say, paid version of PRODUCT A).

If you set up Product Chaining, then you can automatically remove them from PRODUCT A when they purchase PRODUCT B. So when you send an email to all PRODUCT A users asking them to purchase access to PRODUCT B, then you won’t be sending emails to those who have already purchased PRODUCT B.

Click on image below to open full size in a new window.

Starting DAP v3.8, we have a new feature called “Product-Specific Details“.

This feature basically allows you to put all of the Product-specific details (including links available to the member as part of that Product) on a specific WordPress page.

Here’s how it works:

1. Go to DAP Dashboard > Products > Manage

2. Select the Product for which you wish to generate the Product-specific details page. Note down the Product Id (it’s a number as shown below)

3. Create a new WordPress Page – give it any title you want. Put in the text…

%%PRODUCT_DETAILS_<insert-product-id>%%

So in the above example, since the Product Id is “1″, the merge code becomes:

%%PRODUCT_DETAILS_1%%

Publish the page.

4. When you view the page, it will show the product’s details.

That’s pretty much it as far as creating the Product details page is concerned.

Where to use this

Starting DAP v3.8, you can now take the permalink for this above page and enter it into the “Logged-in URL” field of the Product. This field is basically for specifying a Product-specific URL for showing users right after they login. So that way, when someone purchases this product, and logs in to your membership site, instead of showing the default member details page, you could show them just a product-specific page.

DAP allows you to import users in bulk from an external system or database.

Pre-requisites for Importing Users

1) You must have already created the Product into which the users will be imported

2) The user list has to be in a CSV (comma separated) format (one user per line), with the exact format being:

Email,FirstName,LastName

LastName is optional. So your user list could have just

Email,FirstName

Example:

Joe@example.com,Joe,Customer
Jill@anothersite.com,Jill
Bob@another.com,Bob,Member

How to do the actual import

1. Go to Users > Add > “Bulk-Add Multiple Users To A Product”

2. Paste your CSV list into the large text area

3. Select the Product into which you want to import the users

4. Check the “Mark Users as Paid” checkbox if you want them to have “Paid” access to the content (just as if they are actual paying members). If you don’t check it, they will all have access as a “Free” user (instead of a “Paid” user), which means they will only have access to content within the Product that you have marked as “Free”.

5. Click on the “Bulk Add Users” button.

That will first save this entire list as a CSV file in your /dap/admin/bulk folder on your site.

And then, the next time the Hourly cron (dap-cron.php) runs, it will add them one by one to the product, and send them emails as per your Product set up.

So if your Product has the “Thankyou-Email” subject and body filled out, it will individually send out each of the users that thankyou email.

If you have multiple products that have quite similar settings and content, you could save time by starting with just one product (either the lowest level, or the highest level), and then using the “Save As New” button to make an exact copy of that product, and then adding or removing content from this new copy to create new products.

So, let’s say you have say 3 membership levels: Silver, Gold and Platinum.

“Gold” will have all the content that “Silver” has, plus some more.

“Platinum” will probably have everything from “Gold”, plus some more.

So the way you could save time setting up all these 3 levels, is to either start with the lowest level, or the highest level.

Let’s say you start with the lowest level, “Silver”.

So create the “Silver” product fully, set up all the content dripping, email dripping etc.

And then once you’re done, while still editing the “Silver” product, click on the “Save as New” button (next to the “Save” button on the Product page).

That will create an exact duplicate of the “Silver” product – with all of its settings, content dripping and email dripping intact. And this copy will be called “Silver Copy” (just the text Copy added to the end). And this new copy will already be selected for you.

Now rename this new product from “Silver Copy” to “Gold”, save it, and then continue to add more content to it.

Then, finally, when “Gold” is fully ready, again do a “Save As New”, which would create a “Gold Copy” product.

Rename the “Gold Copy” product to “Platinum”, save it, and continue to add more content and emails to it.

Get the drift?

NOTE: On the flip site, you could also start by creating the “Platinum” product first, and then keep doing a “Save As New” and continue stripping out content to create the lower membership levels.

DAP allows you to create an opt-in form to directly sign-up users to your Product (which also acts as a “list” if you only want to drip or broadcast emails).

This is very similar to creating a sign-up form at Aweber or 1ShoppingCart, and allowing people to directly sign up by entering just their First Name & Email Id.

How To Generate Direct Signup Form HTML

1) Create a Product or select an existing Product

2) Click on the link below the product list that says “Direct Signup Form HTML”

3) That will bring up a little pop-up that will have the HTML for the signup form.

4) The form looks something like this:

<form name=”dap_direct_signup” method=”post” action=”http://www.YourSite.com/dap/signup_submit.php”>
<table>
<tr><td>First Name: </td>   <td><input type=”text” name=”first_name” size=”10″></td></tr>
<tr><td>Email:</td>    <td><input type=”text” name=”email” size=”10″></td></tr>
<tr>    <td colspan=”2″><input type=”submit” name=”Submit” value=”Sign Up”></td></tr>
</table>
<input type=”hidden” name=”productId” value=”1″>
<input type=”hidden” name=”redirect” value=”/dap/login.php?msg=Success!%20Your%20membership%20account%20has%20been%20created.%20%20Check%20your%20email%20address%20in%20a%20few%20minutes%20for%20your%20password“>
</form>

Paste the above form into any HTML page, or WordPress Page or Post where you want the direct sign-up form to appear.

The form already has all the code required to add the user to your member database, with “Free” access to the Product (for which you generated the HTML code)

That’s it!

Frequently Asked Questions

Can this form be published on any site? Or can it be published only on the site where DAP is installed?

This form can be published on any web site – can be completely different from the site where DAP is installed. Please note that the above form submits to the url “http://www.YourSite.com/dap/signup_submit.php” – so doesn’t matter which site this form is published on, the user is always added to the site where DAP is installed, which is http://www.YourSite.com.

What happens after user signup?

If you note the text in bold in the above form (reproduced below)…

<input type=”hidden” name=”redirect” value=”/dap/login.php?msg=Success!%20Your%20membership%20account%20has%20been%20created.%20%20Check%20your%20email%20address%20in%20a%20few%20minutes%20for%20your%20password“>

… you’ll see that the default form redirects to the page /dap/login.php (which is the default dap login page) and on that page, displays on the message “Success! Your membership account has been created. Check your email addresss in a few minutes for your password”.

After Sign up is complete, how to redirect to a link of my choice?

In the form, you can modify the hidden field named “redirect” to any URL of your choice. Here are some examples:

<input type=”hidden” name=”redirect” value=”http://www.SomeOtherNonDAPSite.com/thankyou.html“>

OR

<input type=”hidden” name=”redirect” value=”http://www.YourSite.com/2010/12/31/thank-you“>

The Basics

There is no such thing as a “Free Product” or a “Paid Product”. A DAP “Product” by itself has no classification (like “Free” or “Paid”).

But the “Content” that is part of this Product, can be either “Free” or “Paid”.

So while you can’t really set up a “Free Product”, but you can create a Product, add content to it, and then say that the content is available for “Free” (meaning, available only to “Registered” members who have registered for “Free”).

Now, let’s see the different ways in which you can use DAP.

Case 1: How to use DAP as an Email List

1. Create and save a Product (a DAP “Product” is same as “Membership Level” same as “Email List”)
2. Just add the Autoresponder email sequence to this product.
3. No need to add any content, because you’re not dripping content, but dripping just emails.
4. Click on the “Direct Signup HTML” link and copy the HTML
5. Publish the HTML on any page of your site, just like you would publish a signup form from Aweber or GetResponse.
6. The form collects “First Name” and “Email” from your visitor
7. Anyone who signs up through this form is given access to that Product, and added as a “Free” user
8. You can continue to drip autoresponder emails on them, and also send them email broadcasts.

Case 2: Free Signup. Then Promote Paid One-off Products

1. There are no time limits or trials here. User signs up for free. You continue to promote your products to them.
2. You will need to create 2 products here – 1 Free and 1 Paid
3. Create your paid Product – “Paid Product 1″ as a Non-Subscription product (Is Recurring = No)
4. Set up the content protection, dripping (if any) and emails.
5. Create a new free Product  – “Free Product” – (which contains just free content and autoresponder emails)
6. Use Direct-Signup to signup users for “Free Product”.
7. “Joe Customer” signs up for free through this form, and becomes a free member.
8. Keep dripping free content and emails on them. In the emails, you can promote the sales page(s) for your Paid Product(s).
9. When Joe Customer eventually buys “Paid Product 1″, then now Joe automatically get access to “Paid Product 1″.
10. When you search for Joe Customer’s email on the Users > Manage screen, you will see that Joe now has access to 2 products: “Free Product” and “Paid Product 1″

Case 3: Free Trial with Forced Continuity Forever

1. You offer a 30-day free trial. After trial, subscription payments every 30 days, forever, until they cancel their subscription.
2. Set up a Product in DAP as…
   Is Recurring: Yes
   Recurring Cycle 1: 30
   Recurring Cycle 2: 30
   Recurring Cycle 3: 30
3. You can’t really do a “free” trial. You must charge at least 1 penny ($0.01) [because otherwise, Paypal (for instance) doesn't send the right information in the IPN. And credit card processors won't even validate the credit card if you try to charge $0.00, so when it's time for the subscription to be charged after a month, you will see a lot of declines and rejected cards].
4. Set up your buy button (in Paypal, ClickBank, 1ShoppingCart, etc) to match the above subscription set up in DAP (from Step #2 above): A $0.01 trial for 30 days, then recurring payments of $X every 30 days, forever (never ends).
5. Make sure you use the same Product Name in both DAP and in your buy button.
6. Publish the button on your sales page. When someone clicks on the button and signs up (you’ve already set up the payment processor integration during setup), DAP will automatically give them access to this product for 30 days (Recurring cycle 1).
7. After 30 days, if subscription payment comes in as scheduled, then the user’s “Access End Date” is extended by another 30 days. So they will get access to all the dripped content from Day #31 to Day #60.
8. If user cancels before the trial is over (or their subscription payment fails for some reason), then their “Access End Date” stays the same, which means it automatically expires.

Case 4: Paid Monthly Recurring Product with No Free Trial

1. Create a Product in DAP as…
   Is Recurring: Yes
   Recurring Cycle 1: 30
   Recurring Cycle 2: 30
   Recurring Cycle 3: 30
2. Set up your buy button (in Paypal, ClickBank, 1ShoppingCart, etc) to match the above subscription set up in DAP (from Step #1 above): Instant payment of $X + Recurring payments of $Y every 30 days, with an forever (never ends).
3. Make sure you use the same Product Name in both DAP and in your buy button.
4. Publish the button on your sales page. When someone clicks on the button and signs up (you’ve already set up the payment processor integration during setup), DAP will automatically give them access to this product for 30 days (Recurring cycle 1).
5. After 30 days, if subscription payment comes in as scheduled, then the user’s “Access End Date” is extended by another 30 days. So they will get access to all the dripped content from Day #31 to Day #60.
6. If user cancels before the trial is over (or their subscription payment fails for some reason), then their “Access End Date” stays the same, which means it automatically expires.

Case 5: All Free Content, Available only to “Registered” Members, Dripped Content

1. You wish to make all of your content available for free, but users must “Register” first (i.e., sign-up using their email id) so that you can continue to send them emails and drip content so that they don’t get it all on day #1 and then un-subscribe from your list.
2. Create a Product, say, called “Marketing Tips”.
3. Set “Is Recurring” to “N”.
4. Add content to this product (blog posts, files, etc). Set up the drip for this content (day #1, day #7, etc)
5. Set up email autoresponders, if any, and add to this product.
6. Click on “Direct-Signup HTML” on the Product page, copy signup-form HTML, publish on any page of your web site.
7. “Joe Member” signs up for free through this form, and becomes a free member.
8. DAP will keep dripping free content and emails on members.

Case 6: All Free Content, Available only to “Registered” Members,All available Day 1

1. Almost everything is the same as Case 5 above.
2. Except when you set up the dripping, set all of your content to be available on Day #1.
3. So when user signs up through your squeeze page, they have access to all of the content right away.