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2CheckOut.com: Useless For Digital Product Sellers

February 3, 2010 by DAP Admin 5 Comments

UPDATE: This post below is from 2010. DAP now integrates with 2Checkout.

We recently wasted 2 precious days working on 2checkout.com integration for DAP – only to find out at the end, that 2CO puts every single transaction through a forced, offline “Fraud Check” process that could take up to 48 hours to complete.

Which means, when your buyer hits the “buy” button on your site to become a member, agrees to pays $9.97 or $17 or $27 or $97, whips out their credit card, enters all of the information, hits “Pay”, and now can’t wait to access your product that you have spent so much time and money in marketing it to them …

… in comes 2CO and completely sabotages your entire effort.

Because it could 2CO up to 48 hours to actually put the charge through.

Which means, the payment is in limbo for 48 hours.

As the seller, you won’t get the money for 48 hours.

You’re not even guaranteed of getting the money, because the transaction could be flagged as “fraudulent” based on some crazy internal policies or rules.

On the flip side (and this is worse), your buyer doesn’t get access to the product he just paid you for, because obviously you can’t give them access to your super-duper-product, because you haven’t even received the money yet!

And if after 48 hours, 2CO comes back and rejects the purchase, there is nothing you can do about it.

Now remember, this is not the buyer’s credit card issuing bank that’s saying it’s a fraudulent charge. This is not a chargeback.This is not Amazon (the merchant) who is doing an “internal check” before shipping your product to you.

This is just the stupid middle man – 2CO – based on their “blackbox” investigations, deciding that it’s an invalid purchase.

Which means your buyer who had a valid card, and has money in his account, just got his purchase rejected.

And you were just stripped of a sale.

I would be shocked if any digital or information product sellers are using 2CO at all.

If you are, then please comment below and enlighten me as to how you are going about doing that. Maybe I’m missing something. But most probably, I’m not.

Because when we tested it ourselves making a test purchase, we saw first-hand what a disappointed buyer and an outraged seller would experience.

2Checkout: Fail.

UPDATE: DAP now integrates with 2Checkout.

Filed Under: Announcements, Rants

Comments

  1. Mark says

    February 10, 2010 at 11:24 pm

    Ravi,

    I know that DeskAway (in Mumbai) uses 2Checkout as their payment processor…not sure how they’ve configured it or how they make it work, but DeskAway is a phenomenal project management tool.

  2. TymB says

    February 25, 2010 at 10:45 am

    I completely agree!

    I bought an unrelated product several months ago from a vendor that used “Plimus”. I was forced to go through this exact scenario with Plimus. Unfortunately, you aren’t aware of these restrictions until AFTER you buy the product.

    I was so pissed that I will never buy another product from anyone who uses Plimus or similar type of middleman!

  3. Lou Dalo says

    May 30, 2010 at 4:06 pm

    Ravi – not quite true — they only do that with a new or dormant account – not ever transaction. One they’ve verified you’re an established vendor, the fraud check stops (except perhaps for unusual transactions that trigger security checks — which should be rare).

    I’ve been using 2CO successfully as a paypal alternate for years (selling digital infoproducts) without problems, although I will admit it was a bit disconcerting to see the “FRAUD” emails appearing at first. (Like, they couldn’t think of a friendlier way to phrase the email so it doesn’t freak out both vendor and customer? sheez).

    Lou

  4. TymB says

    November 1, 2010 at 6:25 am

    Except you may never get to be an “established vendor” if your first 500 customers have to go through this ridiculous process – they will be your first and your last 500 customers.

  5. Kristoffer says

    May 31, 2013 at 12:30 am

    Actually, we do accept 2checkout as well as bank transfer (on annual orders or for longer periods of time only) and PayPal (soon we’ll also be accepting credit cards directly).

    We sell hosting, and it works great. The fraud review typically doesn’t take long. A few hours at most. I had a customer pay for a renewal late last night. That customer paid twice because the customer thought there was some error and it hadn’t went through – because it is not marked on the invoice until the fraud check is completed.

    A ticket later, it was resolved (in a matter of 10 minutes or so, the customer passed the fraud review).

    We’ll be adding a notice page once the customers have completed their payments via this processor later today.

    As I see it, I’ll rather answer a ticket and deliver the product a couple of hours later rather than taking money from a stolen card, and pay chargeback fees.

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