I don't sign up for $2k courses. Instead I follow these marketers and sign up for all of their freebies. I pay attention to their marketing and sales strategies. Their landing page design, copy, welcome email, follow up emails, order form design, even their bump offer :-).
But mainly their "thank you page" design and content!
Your thank you page can play such a vital role in the lead nurturing and conversion process but it gets overlooked often.
Start the Lead Nurturing Process
If a lead makes it to your thank you page, it means they are interested in your content. They found your offer relevant.
Many people focus on "what can I upsell" on the thank you page. When a cold prospect signs up for your freebie, you are wasting their time and attention (plus the golden opportunity you have to learn more about them), by immediately selling to them.
Most people are not going to buy from you the moment they signup for your freebie, especially if they just found you through a google search or a Facebook ad and don't know much about you.
So what can you offer your leads on the thank you page?
You can use your thank you page to start the lead nurturing process. Use it to get instant feedback and learn about their specific needs and challenges of your prospects.
Some Ideas for your Thank You Page
One Question Survey
One thing I've noticed recently is how well-known marketers such as Amy Porterfield and Jeff Walker are sending users that signup for their free masterclass to an intermediate page with a "one question survey"!
I've shared this in detail in module #2 of my free course Let's build an Online Course so if you have not signed up yet, be sure to signup. I've shared several simple, profitable, actionable strategies like this in this course.
Learn about your Audience and Segment!
Recently, I signed up for Amy Porterfield's free masterclass on how to turn your expertise into a digital course.
I was curious to see her thank you page content.
After I signed up, I was redirected a page with a simple one question survey designed to learn more about the prospects that will be attending her masterclass.
She uses the answers to tag her prospects and add them to the right bucket. After they answer the question, she then sends them to the final thank you page with details about the masterclass.
Just a simple, yet highly effective one question survey because it helps her learn more about the prospects that will be attending her masterclass and create content specifically designed to address those challenges and concerns.
A few days later I noticed an email from Jeff Walker about his product launch masterclass.
When I signed up, I was sent to an intermediate one question survey page, similar to what Amy Porterfield does with her masterclass.
After I picked an answer, I was then redirected to the final landing page with details about the master class, next steps, etc.
Want to create a flow similar to this?
That's it! Instead of just a thank you page, adding an intermediate page will help you gather more information about your prospects and then you can still send to the final thank you page if you want to upsell other products and services!
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