March 9, 2021

How to use a Personality Quiz to Create a Memorable Experience for your Prospects!

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capture your Prospect's attention with a Quiz!

Recently a new user purchased Smart Quiz Builder (SQB) - our quiz and survey plugin for WordPress. He was using bucket.io, a popular quiz platform, and decided to switch to SQB.

He has now replaced his bucket IO powered quiz with a SQB-powered quiz on his home page. And it looks great! 

You can check out this quiz on Ryan's site

In fact, he is so happy with the results, he sent us this testimonial! 

I recently switched from bucket.io 1.0 to Smart Quiz Builder and wow, what a difference! 

I recently switched from bucket.io 1.0 to Smart Quiz Builder and wow, what a difference! Putting the quiz together was so much more intuitive. And then there's the price. Going from $99 a month to $69 one time is a game changer. I also like that its integrated into my website. It feels more like built in software for my company rather than a third party. This is a no brainer in my opinion.


Ryan Pollreisz

Money-Act.com

Ryan has a character quiz (personality quiz) on his home page. This quiz will no doubt help him generate a LOT more qualified leads than a static form.

Also, bucket.io costs $99/month! SQB costs $67 - just a one time fee!

SQB is also more flexible, intuitive and customizable than other quiz platforms. 

Average human attention spans are falling

With the dwindling attention span and distractions, the amount of time people spend on websites consuming content is going down.

People skim through the content. No matter how great your copy is, it's almost impossible to address everyone's questions and concerns with static content. If your prospects don't find the answers they are looking for quickly and easily, they'll leave and you'll probably not hear back from them again!

So how are you going to get people to buy your products or services if they don’t stay long enough to read your message and consume your content? 

Use interactive Content to capture Attention

The key is to clearly communicate your value proposition within 15 seconds or less. 

The easiest way to do this is by replacing your static content with interactive content! This will help you make an instant connection, build trust and create a memorable experience for your potential customers.

A personality quiz will allow you to convert boring, static content into fun, engaging, interactive content! 

It'll help you capture your prospect's attention and make your site more fun, informative and pique your prospect's curiosity about your product and your brand.

Lead Magnet quizzes have an average conversion rate of 50%

Did you know Lead Magnet Quizzes have an average conversion rate of 50%?

Instead of selling to people in a one-size-fits-all way, a quiz will allow you ask a series of questions and place your prospects in the right segment based on their answers, and direct them to the right solution based on their unique needs or situation.

All you have to do is ask a series of questions. SQB will map their answers to the right outcome, and automatically offer them the right solution instantly.

You can add different types of quizzes at different stages of your marketing funnel. I talked about this in this post.

Also, be sure to download this free report where I've shared 9 Powerful Tips that will help you increase your quiz engagement


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