What's more important? Conversion Rate or Completion Rate?
I've a lead magnet with a very high conversion rate and great engagement.
This lead magnet is a FREE Course.
Most people that start the course at least finish the first 2 modules.
So what's the problem?
The problem is the "course completion rate".
If you just want people to join your list and grow your list size, you can certainly do things to increase your conversion rate.
But that's the wrong metric to focus on
Don't blindly focus on improving course conversions when people that are joining are not even starting your course, or they start but quit after a few lessons.
What you need to track is the "course completion rate".
The reason I've low completion rate on one of my lead magnet courses is because it's a LONG Course.
It takes learners several hours to complete it.
Keep your Lead Magner Short and Simple
Keep your lead magnet short and simple.
Don't pack it with everything you know.
Solve one simple problem for your prospects.
If it's a mini-course, it should be something your audience can consume in max 1/2 hour, ideally 10-15 minutes.
Track your Course Completion Rate
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